Is the new Lady GaGa video much cop?

In a word, yes.

Lady GaGa’s “Telephone” video premiered last night/this morning, depending on where you are in the world. And where you are in the world is important, apparently, because GaGa herself has termed it “a global pop event.” Unbearable arrogance? Well, maybe. But you can see where she’s coming from.

2009 was about proving that GaGa was not just a flash in the pan pop star and that she had real talent. Those acoustic renderings of her biggest hits proved her worth as a musician and writer, and somewhere around the release of “Bad Romance,” it became cool to like GaGa.

So where to go from there? Well, upwards, of course. Second LP The Fame Monster was leagues ahead of its predecessor The Fame in terms of vision and, above all, writing prowess and consistency (although with only eight songs, you would hope it would be consistent throughout), and as her work develops and strengthens, so does her artistic vision, it seems.

Doing great pop videos is nothing new. But it’s hard to remember a time when an internationally successful mainstream pop star was taking such risks and doing something creative and fresh. Recycling Quentin Tarantino is not fresh or creative or original, I hear you say. Well, perhaps. But in the context of the pop video, it is. Here’s an oddball but highly intelligent operator at work; the “Telephone” video isn’t as striking as “Paparazzi” or “Bad Romance,” and the less said about the godawful product placement the better, but it’s by turns quirky, indulgent, puzzling, and hilarious, and when could you say that last about a pop video? “Bad Romance,” probably.

Thank goodness that there’s still a pop star out there doing something creative with this format. You don’t have to like Lady GaGa or her music to realise that she’s an incredible force of good for pop music right now.


Filed under: Culture, Lady Gaga, Music, Music video, Pop, , , , ,

2 Responses

  1. Her new video Telephone is great she went above and beyond with it. I also heard she is in the works for her next video so i am looking forward to that.

  2. Have been enjoying your blog so far….

    …. then I came across your Lady GaGa post! 😉

    “You don’t have to like Lady GaGa or her music to realise that she’s an incredible force of good for pop music right now.”

    Hmmmmm…. an incredible force, no doubt. But having researched this subject a bit, I think the ‘force’ comes from the music industry rather than GaGa herself. Like so many big name acts, Lady GaGa has simply signed up as one of the many puppets promoting the industry’s message.

    The head puppet it would seem. (‘mother puppet’?!)

    And in return for selling out to the industry and promoting their messages she has been given unlimited exposure and the fame she craves.

    Selling out may not be exactly new but what is new is the way that even selling out to the giant corporate media machine has now been rebranded as cool, desirable and liberating (ie being a ‘fame monster’). Corporate values (money, power, hierarchy, competitiveness, violence, conformity) and youth culture values are now one and the same! This represents a total manipulation of the values and aspirations of the youth and a redefining of what music is for.

    This is a masterful stroke by the industry (apart from the fact that it spells the death of music and culture, obviously!)

    GaGa may be more interesting than a lot of the dross out there – I don’t disagree – but does that make her a force for good?

    In my opinion – no. It just confirms how bland and shallow the rest of the music industry (and culture generally) has become.

    Some good analysis here:The Hidden Meaning of Lady GaGa’sTelephone

    More aspects of the music biz deconstructed here

    More fascinating analysis: Lady GaGa – Illuminati Icon Part 1

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